Privacy Policy

01.01.2026

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1. Controller

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Istoria Travel

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2. Introduction

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This Privacy Policy explains how Istoria, hereinafter referred to as “we,” “us,” or “Istoria,” collects, processes, and uses personal data. It applies to our website, online services, newsletters, travel services, concierge inquiries, booking requests, forms, and digital or automated processes.

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We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).

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For the purposes of this Privacy Policy, “personal data” means any information relating to an identified or identifiable individual. “Processing” means any handling of personal data, including collection, storage, use, disclosure, or deletion.

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3. What Data We Process

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We may process the following categories of personal data:

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Personal details, such as first name, last name, address, email address, phone number, company, job title, language, and where applicable social media handles or usernames.

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Communication data, such as the content of contact requests, emails, form submissions, appointment requests, travel inquiries, and other correspondence.

Inquiry and booking data, such as destination, travel dates, number of travellers, preferences, budget information, accommodation preferences, concierge requests, and any other information you provide to

us in connection with your inquiry.

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Contract data, such as information related to quotations, travel or concierge services, partner coordination, and service agreements.

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Usage data, such as IP address, browser type, device type, access times, pages viewed, and interactions with forms or content on our website.

Marketing data, such as newsletter sign-ups, update requests, inspiration emails, invitations, surveys, or other informational communications.

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CRM data, such as inquiry status, customer segments, communication history, interests, and internal classifications used to manage travel and service requests.

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Multimedia data, such as photographs or videos where these are created or used in connection with events, travel, collaborations, or editorial content, subject to consent where required.

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4. Purposes of Processing

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We process your personal data for the following purposes:

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To handle contact and travel inquiries.

To communicate with you.

To prepare and send quotations.

To plan, coordinate, and deliver travel and concierge services.

To share relevant information with service providers or partners where necessary for service delivery.

To provide and improve our website and digital services.

For marketing purposes and customer relationship management.

To send newsletters, inspiration emails, and relevant updates.

To operate automated processes and internal workflows.

To ensure the technical functionality and security of our website.

To analyse and improve user behaviour and content performance.

To comply with legal obligations.

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5. Sharing Data with Third Parties

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As a rule, we do not share personal data with third parties unless you have consented, the disclosure is necessary to provide our services, or we are legally required to do so.

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Data may be shared in particular with IT service providers, hosting and website providers, email and newsletter providers, booking or CRM systems, analytics and tracking providers, and selected travel, accommodation, transport, or concierge partners where necessary to process or fulfil your request.

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Any transfer of personal data abroad takes place in accordance with the requirements of the FADP and, where applicable, the GDPR. Where providers process data in countries without an adequate level of data protection, appropriate safeguards such as Standard Contractual Clauses may be used where required.

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6. Cookies, Third-Party Services, and Automations

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We use technologies such as cookies, tracking pixels, and third-party services on our website. These may collect information such as IP address, location, device data, or user behaviour. Depending on the provider, data may also be processed outside Switzerland or the European Union.

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Where required, we obtain your consent for non-essential cookies and similar technologies through a cookie banner.

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Our forms, inquiry flows, and interactive tools may use automated functions to pre-structure requests, route them internally, or trigger processing workflows. This may include classifying travel types, destinations, or inquiry categories.

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7. Newsletters and Updates

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If you subscribe to our newsletter or other email updates, we store and use your data exclusively for that purpose. You may unsubscribe at any time via the link included in each email.

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8. Data Security

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We use technical and organisational security measures to protect your data against loss, misuse, manipulation, or unauthorised access. Our website is transmitted over an encrypted connection where applicable.

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9. Social Media and Embedded Content

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Our website and communications may contain content from, or links to, third-party platforms such as Instagram, LinkedIn, YouTube, or other services. In such cases, data may be transferred to the respective platform operators. These third parties process data in accordance with their own privacy policies.

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10. Your Rights

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Subject to applicable data protection law, you have the right to request access to your personal data, correction, deletion, restriction of processing, and data portability.

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If you have given consent to the processing of your data, you may withdraw that consent at any time with effect for the future.

You also have the right to object to certain types of processing where permitted by applicable law.

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11. Forms and Direct Communication

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If you contact us through a web form, by email, by phone, or through other direct communication channels, we process the data you provide in order to handle your request, prepare quotations, and provide our services.

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12. Photo and Video Recordings

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Photographs, videos, or audio recordings may be made in connection with events, editorial productions, partner events, or selected travel formats. These may be used for documentation, communication, promotional, or editorial purposes. Where required, affected individuals will be informed in advance or asked for consent.

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13. Privacy Contact

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Requests regarding data processing may be sent to:

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Istoria Travel
info@istoriatravel.ch

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14. Changes

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This Privacy Policy may be updated at any time. The version published on our website shall apply.